Experience

Amazon

Senior Creative Producer • 2023 – Present

• Focusing on Branded Experiences with Alexa

Senior Creative Strategist • 2022 – 2023

• Creative Strategists deliver insights-led strategies for advertisers and creative agencies that aim to shift the perception of Amazon Ads from an eCommerce touchpoint to a partner in brand building. Our goal is to excite our customers by telling brand stories in new and innovative ways across the Amazon canvas.

Pinterest

Global Creative Strategy Lead • 2017 – 2022

• Pinterest is a growing company and the Creative Strategist role is to help our advertising partners create world-class creative on Pinterest. Develop the marketing strategies for brands and create a seamless advertising experience for Pinners.

• As both a creative and strategic thinker, my role helped clients and brands achieve business performance and do things never before done. From conceptual work to the executional phase I am there to set the bar on and educate the market on great branded content on Pinterest.

• Built and maintained relationships with key creative agency partners while also closely working with other teams such as sales and insights, to understand and define what drives Pinterest marketing success.

Pinterest

Copywriter • 2015 – 2017

• Work with brand partners to create content and best practices for the Pinterest platform.
• Write, proofread, and edit copy for brand partners.
• Create micro-content to educate and engage audiences, while turning content with highest engagement into Pinterest campaigns.

VaynerMedia

Content Strategist • 2012-2015

 Created micro-content to educate and engage audiences, while turning content with highest engagement into campaigns.
• Conceptualized and executed campaigns across print, digital, mobile, and social channels under consistently tight deadlines.
• Launched brands on social channels and helped grow their followers to more than 250K.
• Led projects from ideation to execution, including building decks, guiding junior talent, and presenting to clients. Worked closely with influencers and social networks to develop unique, shareable content that exceeds KPI’s.
• Worked with clients, media companies, and partner agencies simultaneously to ensure fully integrated 360 campaigns.
• Wrote, proofread, and edited copy for social media, banners, digital, email, and print.
• Contributed to campaigns that tripled the sales of product directly via social.