Building a content creation system that scales creative production and maintains performance is critical to advertiser success. In everything we do, we take a data-driven approach to planning channel strategies that helps retailers evaluate and optimize their media and creative tactics in tandem.
Creative Guidelines
The Creative Strategy team sets the creative bar on Pinterest and develops creative guidelines for all video products. Specifically, we developed a 3 module playbook focused on an all new format called Idea ads.
Thought Leadership
The Creative Strategy team is also in charge of developing scalable thought leadership to inspire and educate advertisers, agencies and consumers on the latest and greatest products.
Specifically, I was in charge of developing the narrative and GTM Pinterest for Business blog post around creative strategies for winning Idea ads.
Elevating Brand Equity: A Cheetos Collaboration Unveiled
Discover how Cheetos expanded engagement, utilized the Amazon Ads canvas and embraced diverse creative solutions, unlocking brand building opportunities through the Advertising Week thought leadership piece, "Driving Brand Equity With Creative Collaborations and Cutting-Edge Technology" here.
As the DRI behind this piece through writing and editing, I helped to drive comprehension of the relationship between Cheetos and Amazon.