Marc Jacobs Fragrances

Creative Strategy

Pinterest – 2020

 

The Brief

Drive consideration and conversion of Marc Jacobs Daisy fragrances during holiday 2020. 


The Solution

A Carousel Pin that acts as a “Fragrance Finder” where Pinners can swipe to discover Marc Jacobs Daisy fragrances based on scent notes.

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Fun | Optimistic | Carefree

The Daisy girl embodies the blissful spirit of everlasting youth. We wanted to capture her essence as well as inspire her to try the Daisy fragrance line.

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