Crate & Kids
Creative Strategy
Pinterest – 2020
The Brief
Ditch Crate + Kid’s seasonal print catalogue and expand their inspirational footprint for audiences spending more time at home (and online) due to COVID.
The Solution
A unique Lookbook/Hotspot Pin Extension hybrid that allowed Pinners to explore different themes for C+K Fall 2020 with easy and actionable ways to discover and buy products by seamlessly driving inspiration into action.
See full interactive experience here.
“We know our Crate and Kids customer comes to Pinterest for inspiration, not just for decorating but all things kids and home. It’s also one of our our fastest-growing platforms in terms of followers.”
— Alicia Waters, Vice-President of Crate and Kids and Growth Strategies at Crate and Barrel
