As a trusted advertiser, Overstock is a team that’s open to exploring new opportunities – especially with Pinterest’s insights. Understanding that they were going through a perception problem, we wanted to show that they are the number one in the home retail space.

We saw an opportunity to align our Pinterest 100 trends with Overstock’s products resulting in a branded campaign that took advantage of key home trends. From elevated organics to velvet, we created unique pieces of content that highlighted each emerging trend with unique landing pages associated with each.