West Elm
Creative Strategy
Pinterest – 2019
The Brief
Improve and personalize the West Elm in-store experience.
The Solution
The West Elm City Series Powered by Pinterest:
Pinterest regional insights drive city specific in-store experiences for West Elm customers.
Why is this unique?
Top trending monthly searches in the home furnishings category on Pinterest, filtered by geo WSI was the first retail brand to access this unique trend data regionally.
