Athleta
Creative Strategy
Pinterest – 2020
The Brief
Provide gifting inspiration for Women and Girl, driving users to site to explore Athleta gift guides further.
The Solution
A unique and immersive digital lookbook on Pinterest that highlighted Athleta’s empowering “Power of She” messaging and holiday looks for both Women and Girl.
Athleta User Journey
This experience stemmed from all the women who power you to be your best in their own unique ways. Regardless of activity, we wanted this Pin Extension to provide the inspiration to find the perfect gift as a way to say thanks.