Levi’s
Creative Strategy
Pinterest – 2018
The Brief
Build awareness and reach consumers with Levi’s products and trends that match their personal style.
The Solution
Pinterest is the leading social platform in digital personalization and visual search. Because of this, a personalized styling API experience called “Styled by Levi’s” that recreates the feeling of discovery when shopping in-store to online was the perfect way for Levi’s to connect with their audience.
Upon entering the experience, Pinterest users are prompted to select their preferred shopping section and five images that best resonate with their style.
