Ulta Beauty

Creative Strategy

Pinterest – 2020

The Brief

Lift consumers up during holiday 2020 in ways that bring joy while making the shopping experience personalized and easy.  

The Solution

Inspiration is the difference between shopping and buying. Knowing this, the Ulta Holiday Gift Guide was created to offer seasonal gifts regardless of budget.

The end result featured a unique Holiday Quiz Pin Extension hybrid that allowed Pinners to answer a set of questions to provide easy and actionable ways to discover and buy products no matter who and what they’re shopping for.