Every year Pinterest comes out with the Pinterest 100 – a forward looking report on what’s trending on the platform. We worked with DSW to identify trends that they could own on Pinterest. Using a third-party content creator, they produced these images ending up in a complete trend campaign.
Their April campaign showcased footwear trends like embellished shoes and sheer socks. They also found a way to tie other style trends into their Pins, showing how people can make popular looks work from head to toe.