FabFitFun
Creative Strategy
Pinterest – 2018
The Brief
Develop a breakthrough experience on Pinterest leveraging unique Pinterest data and trends.
The Solution
A special edition FabFitFun box harnessing Pinterest’s unique insights and special Pinterest 100 trends. Within the box included an array of trending items like a sage-colored vase (Pinterest home trend: sage), a metal studded clutch (style trend: mixed metals) and coconut skin care products (Pinterest wellness trend: cleansing oils). Box launched online as well as at the Cannes Festival of Creativity.
“We felt like we were bringing a Pinterest board to life with the box. We think we are relatively good trend forecasters, but being able to harness Pinterest’s unique insights helps us confirm what we’ve found.”
— Katie Rosen Kitchens (Co-founder, FabFitFun)
